Cotte D'Armes creative director Clarence Ruth decides to join forces with China's Xiqiao. One of South China's biggest denim manufacturing cities which is known for their stretch denim materials. The partnership between these two powerhouses was first seen during fashion week in Shanghai fall 2014. The collaboration will consist of two definitive divisions. Beauty Of Floral, which showcases never before used washing and printing techniques and Sports Chic which demonstrates the lines use of super stretch denim.
The primary focus of the union is to bring attention to Xiqiao's innovative denim fabrication and washing techniques. However, for Creative Director Clarence Ruth it is business as usual showcasing denim in such a unique and special way. After all, it was Ruth's cutting edge designs that shook up Shanghai fashion week. In the end Ruth wants this collaboration to inspire change through design and denim fabrication.